Ideas meet progress™

Evology is a creative agency of strategists, designers, writers, data crunchers, trendspotters, and problem solvers.

We evolve ideas.

We’re a shop of perpetual strategists. We work without limits, fueled by exploration and set on creating solutions that bring people together. We approach each project with years of experience, a foundation of intelligence and insight, and a determination to challenge convention.

Our philosophy is driven by the collective worldview of our founders, our staff, and our partners. We believe companies have the power—and the duty—to make lives better.

We work with brands we can support and advance in the name of humankind. Over the years that has meant a food-based startup, a national health care insurer, and a billion-dollar charitable organization, among many others. The common thread is progress.

We move ideas forward to find what’s next.

Consumer

  • Cider Expert
  • Circadian Optics
  • FindLaw
  • Harriet & Alice
  • Market Street Dermatology
  • Sugar Fog Cakes
  • Twin Spirits Distillery
  • Weight Watchers International
  • Work Resolve Mediation

Education

  • Bemidji State University
  • The Blake School
  • Carlson School of Management, University of Minnesota
  • Hamline University
  • Macalester College
  • Minnesota Department of Education

Advocacy

  • Center for Prevention
  • GLBTQ Tobacco Prevention Coalition
  • Voices for Racial Justice
  • Wellstone

Social Responsibility & Philanthropy

  • Annie E. Casey Foundation
  • The Aspen Institute
  • Blue Cross and Blue Shield of Minnesota Foundation
  • Hitachi Foundation
  • McKnight Foundation
  • Northwest Area Foundation
  • Saint Paul and Minnesota Foundation

Culture

  • Minnesota Historical Society Press
  • Minnesota Public Radio | American Public Media
  • Minnesota Zoo

Health Care

  • Allina
  • American Cancer Society
  • American Lung Association
  • Blue Cross and Blue Shield of Minnesota
  • CareTrac
  • Children’s Minnesota
  • Mayo Clinic
  • Planned Parenthood North Central States

Confidential Clients

  • Regional and national thought leaders

Progress starts here.

Guided by research and insights, we discover new ways to tell your story and position your brand. We know that strategy—in service to vision—creates the foundation for innovation and success.

Brand can mean many different things. To visionaries, it may be what drives new ideas. To customers, it may be your logo. To employees, it may be workplace dynamics.

In fact, your brand is all these things. But a brand’s essence needs to be defined in a way everyone can understand. Locating brand core is the start of our strategic process—followed by a powerful creative exploration and alignment.

Our branding approach is a strategic investigation designed to bring out the most salient and actionable brand promise of your company, product, or service. That’s how we identify highly targeted goals tailored to your brand and then develop the visual vocabulary, messaging, and strategy that will move you forward.

We build and refresh brands to lead you toward new growth and clear impact. 

What we do:

  • Brand promise
  • Audience definition
  • Positioning
  • Identity and brandline
  • Brand guide
  • Graphic standards
  • Signature assets
  • Brand activation

Are you ready for a rebrand? You might feel your brand could be stronger, more relevant, or have greater reach. You may not even know what your brand really is. That’s how we identify highly targeted goals tailored to your brand and then craft the look, messaging, and strategy that will move you forward.

  • How is your brand perceived from the inside and the outside?
  • Will your decision makers and key stakeholders be on board for a rebrand?
  • Have you notably shifted your business or your market?
  • Is it time to pivot your strategic messaging?
  • Could new products or services steer your brand direction?
  • Where do you fit in the current market?
  • Need a new map to find your way in a changing landscape?

Our team has extensive experience leading targeted rebrands. So we know where tensions can arise along the way and how to create the conditions that build to successful outcomes. It’s valuable to start by exploring your exact needs and then chart the course that will get you there.

We’ll help you determine the direction, goals, objectives, affordability, and scope that will best serve your needs, including whether you need to rebrand at all.

We create and activate experiences to breathe fresh life into your digital landscape. Our team will bring your digital suite up to speed with the latest technology. We’ll steer you toward the right investments—those tailored to you rather than cookie-cutter formulas based on the fad of the moment. We create groundbreaking assets and strategies targeted to the specific needs of your brand.

What we do:

  • Web design
  • UX/UI
  • Web development
  • Content development
  • SEO
  • Social media strategy

We lead highly personalized discovery sessions with your stakeholders to create a thread of clarity across multiple voices, illuminate your vision, define challenges, and generate ideas and opportunities.

Our interviews and insights process answers questions that have been floating around, identifies roadblocks you’ve felt but not fully seen, and unearths new objectives and a plan to achieve them. It can also explore targeted topics using input from compelling, unexpected messengers.

We combine information gleaned from interviews with a rigorous dive into existing research and the market landscape. The result: sharp insights lead that the way forward.

What we do:

  • Confidential interviews
  • Brand audit
  • Landscape research and analysis
  • Group sessions
  • New opportunity exploration
  • Messaging consultation

One-on-one consultation is available for leaders and visionaries who want to take advantage of outside thinkers. This takes the form of confidential consulting, often in a meeting context, but can also lead to finely crafted written assets, including letters, reports, strategic plans, and presentations.

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