Twin Spirits Distillery

The
Challenge

Craft distillers had begun bubbling up in the Twin Cities craft food scene following new laws in the state that provided for craft distilleries to have cocktail rooms. It was a game-changer.

Twin Spirits was one of the originals and the first all woman-owned distillery in the state. To help take their place in the craft distillery world, Twin Spirits needed a brand that made them stand out from the other distilleries that were starting to arise. Our challenge was to create a brand that could stay true to its founder and also own is place in the market.

Nothing brings a brand to life faster than creative production storytelling.

Our
Approach

We knew from the outset that the brand was going to genuinely reflect the spirit of the founder, the incredible Michelle Winchester.  She had a vision for the brand that was a driving force and a idea that customers would come to know and love. The goal was to make a splash in the market while allowing a spiritual notion to have a seat at the table. We chose an approach that could be translated not only into a brand identity, but the all-important packaging that would be how the brand lived on shelves.  

Nothing brings a brand to life faster than creative production storytelling.

Nothing brings a brand to life faster than creative production storytelling.

Branding

Our exploration led us to horn imagery and a logotype approach that evokes lighthearted fun, into which we worked some handmade character and natural elements that reflect the authentic craft-made distilling that’s done at Twin Spirits. We created an elaborately storied system around it that feels friendly yet mysterious and nature-rich adding depth and vibrancy with symbols that blend the “twin” vision with a mirrored illusion.

Packaging

We also created packaging—labels and bottle choice—to reinforce the warm and natural narrative. Infusing the design with vibrant colors that reflect the different distilled products and hand-drawn flourishes the line of spirits is easy to spot in the stores and flexible to update their ever-growing line of spirits.