Blue Cross and Blue Shield of Minnesota Foundation

Energizing the World of Health Equity

A voice for lasting change

We’ve been partners with the Blue Cross and Blue Shield Foundation of Minnesota for nearly a decade. As they continue to grow and progress their mission, they looked to us for a new website to reinvigorate their brand and enhance their online presence. We created a platform where the Foundation could shine as a learning resource in community and in the field of health equity. A continuing video series emphasizing the powerful work of their grantees adds life, impact, and visual storytelling to the site.

Explorations

  • Public health
  • Philanthropy
  • Community engagement
  • Equity

Deliverables

  • Strategy
  • Copywriting
  • Web design
  • Web development
  • Video