CareTrac

Launching New Health Care Technology

Track your care anywhere

To unpack and simplify the nuances of this Minnesota-based health information organization, we were engaged to concept a name and produce a brand platform that instantly communicates what they’re all about: making information portable for better care and efficiency to create healthier communities.

Following a concentrated discovery process to meet a pressing launch deadline, we created all the core elements of the brand—including the brand identity, a website, and strategic messaging—to ensure a strong, compelling brand presence as the organization moves into a highly competitive market.

Minnesota Public Radio and American Public Media

Showcasing the Power of Public Media

Blue Cross and Blue Shield of Minnesota Foundation

Energizing the World of Health Equity

CareTrac

Launching New Health Care Technology

Harriet and Alice

Creating a Boutique Retail Brand

Twin Spirits Distillery

Branding Minnesota’s First Woman-Owned Distillery

Cider Expert

Connecting Cider Enthusiasts Worldwide

Northwest Area Foundation

Communicating with Purpose

Identity Pack

Designing Lightning Brands and Identities

Hamline University

Generating Excitement for a Big Bash

Wellstone

Refreshing a Legacy Organization

DKC Investments

Branding a Celebrity Athlete

I Do Support Equality

Speaking Up for Love

Explorations

  • Healthcare
  • New Technologies
  • Rural Communities
  • Consumer Adaptation

Deliverables

  • Naming
  • Branding
  • Research
  • Strategy
  • Digital
  • Copywriting
  • Print