Harriet and Alice

Creating a Boutique Retail Brand

A tradition of creation

Three generations of creative women inspired our work for the flagship fiber and handmade craft store in the 50th and France shopping district. Named after the owner’s grandmothers, Harriet and Alice, we sought to capture an energetic, yet vintage, style for a warm and vivid brand. With larger than life portraits of each matriarch and a logo that unfurls like a love letter written in yarn, we made sure Harriet and Alice stood apart and reflected a tradition of spirited living and the shared desire to create.

Explorations

  • Retail
  • Fiber arts
  • Luxury marketplace

Deliverables

  • Branding
  • Signage
  • Environment