Creating an ally campaign
We created this brand during a time when marriage equality laws were coming up for votes in many areas around the country. Intended to bring together the political and the apolitical, we grounded the cause in its most uncomplicated fundamentals: love and peace. We used a gradient rainbow to call to mind the LGBTQ movement and remind the nation that we come together as one from many. When a cause revolves around basic rights, simplicity is key.