Northwest Area Foundation

The
Challenge

Northwest Area Foundation (NWAF) needed to re-energize their web presence to further advance their trailblazing work. As one of the nation’s leading foundations, they have a unique focus on helping their grantees reduce poverty and achieve sustainable prosperity in their communities. The Foundation’s priority is the on-the-ground work above all else so the challenge was to redesign and build a fluid website that could communicate the vision and also drive engagement with the Foundation’s cutting-edge initiatives and calls to action.

Building on the brand development we’d done with the Foundation, we helped elevate their work through intuitive discovery, fluid content and vibrant UI design.

Concepting and UX/UI Design

In our longstanding relationship with the Foundation, we’ve helped build the brand through interior installations, print materials, and digital communications. The new digital effort took all these pieces and pulled them together, drawing on the talents of Evology in close partnership with the Foundation. The site architecture was the result of a strong iterative process that brought to the surface the hidden gems in strategy and content. Extensive wireframing, design concepting and check-ins on user journeys were central to the process. 

Development and Launch

We developed a custom WordPress site that serves the design while still allowing the client to easily manage content. With an extensive library of templates and components, the fully responsive site was created in a manner that is easy to customize on a page-by-page basis yet always aligned with brand. We also worked with the Foundation to carefully audit and then migrate legacy content, particularly blogs, into the new content management system. It was important to maintain existing SEO rankings and states as much as possible

Interior Installation

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

Lorem ipsum dolor sit amet, consectetur adipiscing elit.

Print

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

Nothing brings a brand to life faster than creative storytelling.