Cider consumption has been growing at explosive rates. We’re talking hard cider. No longer do craft breweries have all the light; craft cideries are also in the spotlight, driven by a surge in demand for gluten-free drinks and rise in preference for low-alcohol beverages.
But how to distinguish? With so many choices—both craft and large-scale—coming from so many towns and countries, and no standardized rating system, what’s a person to do? The answer was a new app to gather crowd-sourced ratings and reviews for ciders. It’s called Cider Expert, and our challenge was to create a brand and design an app that would attract users and, moreover, fire up user engagement.
Cider Expert is on the ground floor of the hard cider revolution.
We created a brand to entice the world of international cider drinkers, a broad demographic with a discerning palate. We built an identity that was bold, modern, and crisp, and then helped refine the app with an easy-to-use interface and a new, user-friendly experience.
The UI/UX was a critical element of the plan. We needed to be sure visitors were delighted to engage with the reviewing experience.