Cider Expert

Connecting Cider Enthusiasts Worldwide

Discovery made simple

Invited to work on a new mobile app—a platform for finding, rating, and reviewing hard cider—we built a brand capable of enticing the world of international cider drinkers, a broad demographic with a discerning palate. We built an identity that was bold, modern, and crisp, and then helped refine the app with an easy-to-use interface and a new, friendlier user experience. The brand came together with a marketing and communications strategy to reposition the app as it grows and transforms.

Explorations

  • Cideries
  • Crowdsourcing
  • In-app analytics
  • Social platforms

Deliverables

  • Branding
  • Market Research
  • UI/UX
  • Strategy
  • Social Media
  • Copywriting